Tell More In Less Time?

Interested In A Custom Animation Video?

Digital Age. Information Overload.

How do you tell your story in a world where every second counts and attention is worth more than gold? Technology has ensured that we can be reached anytime and anywhere. Day in and day out, more information is sent than the primitive human brain can process.

We spend hours at the computer, always reachable via a telephone that is within reach, complex presentations full of numbers at work, access to a library of video content through social media and streaming services.

Nowadays, every second more content is uploaded to the internet than you can watch in one lifetime. So there is no lack of information, but not enough time in a day to be able to consume everything.

An evolutionary filter in the primal brain ensures that only the information that really has added value is processed consciously. The digital human does not suffer from a shorter “attention span”, but a shorter “consideration span”.

People are simply becoming more selective in what information they absorb and what they ignore. They decide within seconds if something is worth investing their time. There is always an “escape button” at your fingertips that leads to something more interesting, funnier or more controversial.

New playing field. New strategy.

Communication in the current information society is therefore not done in a vacuum. Every message is communicated in the midst of a whirlwind of information. Companies are in a constant battle for the attention of their target audience.

The playing field has therefore changed since the invention of the internet and this requires strategy adjustment. It doesn’t matter how valuable it is what you have to say when you have lost their attention in the first few seconds.

Successful communication in the digital age consists of 3 phases: grabbing attention, retaining it and converting it into action. At Bigfish we do this by mixing information with entertainment in the form of animation videos. This makes it not only interesting, but also fun to watch.

The combination of moving images, sound and text makes complex information visual and easy to digest so that it is met with the least amount of resistance. It ensures that the message for your target group becomes clearer, simpler, more efficient.

Few Examples. By industry.

Animation Creation. Our Approach.