ANWB case. Featured.
Briefing
The ANWB, formally established in 1883, focused mainly on recreational cycling in the early days. In 2020 they are also active in the field of roadside assistance, road safety, insurance and leisure time. More than four million members rely on support from them in one of these areas every day.
Execution
BigFish was tasked with helping with clearly communicating their message by creating useful animation films. The challenge lay in being able to reach the broad target audience, recognizing the ANWB brand, and using the animations on multiple online channels.
Briefing
The ANWB, formally established in 1883, focused mainly on recreational cycling in the early days. In 2020 they are also active in the field of roadside assistance, road safety, insurance and leisure time. More than four million members rely on support from them in one of these areas every day.
Execution
BigFish was tasked with helping with clearly communicating their message by creating useful animation films. The challenge lay in being able to reach the broad target audience, recognizing the ANWB brand, and using the animations on multiple online channels.
Personal style. Always unique.
We always develop a unique, tailor-made animation style that fits seamlessly with the appearance of the company or brand. You can think of the color palette, typography and graphic elements. Finding the right combination of these aspects will make a brand or company stand out online.
In the digital landscape of 2020, you often only have one second to get the attention and recognition amongst the target audience certainly helps with this. This corporate identity is then reflected in all animation films and also flows into the various (social) channels. Recognition creates trust and trust ensures better online results.
Difficult topics. Easily explained.
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