Harm Alarm Case. Featured.
Briefing
Harm alarm has been used by the Dutch government for years to make people aware of burglars. Previously this was done with more complex 3D animations, which makes the video more realistic but also ensures a drastically longer production time. Our fast, digital society requires companies to respond faster and more flexibly, which is why Bigfish was asked to develop additional 2D animation versions.
Execution
Briefing
Harm alarm has been used by the Dutch government for years to make people aware of burglars. Previously this was done with more complex 3D animations, which makes the video more realistic but also ensures a drastically longer production time. Our fast, digital society requires companies to respond faster and more flexibly, which is why Bigfish was asked to develop additional 2D animation versions.
Execution
Harm alarm. On social.
In order to give a campaign the best chance of success, it is of course important to understand where the target group hangs out the most. Nowadays people’s attention is of course mostly focused on the different online platforms. The translation of 3D animation to 2D makes it possible to communicate faster via these channels. It has therefore been decided to also make different versions that fit within the context of the different social media platforms. The central government makes the campaign resources available to all related government and security agencies.
Difficult topics. Easily explained.
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