PLUS case. Featured.
Briefing
PLUS, founded in 1988 as Plusmarket, has grown into a major player in the Dutch market with 260 locations. To keep growing, a new loyalty program was developed for children starring the colorful herbal characters ”Sjeffies”. Children can collect 20 different Sjeffies and then take care of them to let them grow.
Execution
BigFish was commissioned to visually bring these characters to life with various animations. The end result: colorful, cheerful characters who are able to teach children a few things. The campaign received national attention, was visible on various channels, and was viewed more than one million times in total.
Briefing
PLUS, founded in 1988 as Plusmarket, has grown into a major player in the Dutch market with 260 locations. To keep growing, a new loyalty program was developed for children starring the colorful herbal characters ”Sjeffies”. Children can collect 20 different Sjeffies and then take care of them to let them grow.
Execution
BigFish was commissioned to visually bring these characters to life with various animations. The end result: colorful, cheerful characters who are able to teach children a few things. The campaign received national attention, was visible on various channels, and was viewed more than one million times in total.
One campagne. One goal.
We always develop a unique, tailor-made animation style that seamlessly matches the image of the company or brand. You can think of the color palette, typography and graphic elements. Finding the right combination of these aspects will make a brand or company stand out online.
In the digital landscape of 2020, you often only have one second to get the attention and recognition amongst the target audience certainly helps with this. This corporate identity is then reflected in all animation films and also flows into the various (social) channels. Recognition creates trust and trust ensures better online results.
Your story. Digital impact.
Do you want to distinguish yourself from your competition, reach your target audience and tell your story online?