ProRail Case. Featured.
Briefing
ProRail is responsible for the railway network in the Netherlands: construction, maintenance, management and safety. ProRail found us to be the ideal partner for developing various explainers and infographics.
Execution
Bigfish developed a style that fully matches the image that ProRail had in mind by sticking to the color palette, typography and graphic elements. We combine photography with illustrations to create something innovative.
Briefing
ProRail is responsible for the railway network in the Netherlands: construction, maintenance, management and safety. ProRail found us to be the ideal partner for developing various explainers and infographics.
Execution
Bigfish developed a style that fully matches the image that ProRail had in mind by sticking to the color palette, typography and graphic elements. We combine photography with illustrations to create something innovative.
One campaign. One goal.
ProRail is responsible for the railway network in the Netherlands. This includes the following aspects: its construction, maintenance, management and safety. Every day thousands of people and companies depend on this mode of transport, but the systems and processes are often complex.
BigFish was tasked with bringing these systems and processes to life visually through animation videos. We start with the end in mind: what is the ultimate goal of this campaign? We then use moving images, sound and text to formulate the right message for the target group.
Difficult topics. Easily explained.
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